Blog Archive

August 2009

Trade-dress Laws Protect Your Business Style, Look & Feel
By Robert Vantress

Companies can protect their overall style, products or packaging or "look and feel" from imitators under trade-dress, a less known but possibly a more powerful way to protect brand equity. If implemented and enforced correctly, trade-dress intellectual property laws can protect your business by providing unlimited protection for attributes that are not covered by copyrights, trademarks or patents including product image and overall appearance, product packaging and business style.
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