Blog Archive
August 2009
Trade-dress Laws Protect Your Business Style, Look & FeelBy Robert Vantress
Companies can protect their overall style, products or packaging or "look and feel"
from imitators under trade-dress, a less known but possibly a more powerful way to
protect brand equity. If implemented and enforced correctly, trade-dress intellectual
property laws can protect your business by providing unlimited protection for
attributes that are not covered by copyrights, trademarks or patents including product
image and overall appearance, product packaging and business style.
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